What is copywriting? A bird’s eye view of copywriting scope

Copywriting has nothing do with copyrights. Infact, it is purely a marketing term. Copy is a piece of content written to persuade the reader to take any action. The action can contribute towards boosting your business or complementing your marketing efforts.

Copywriting examples

The copywriting examples are all around you. If you have a keen eye, you can filter out copywriting in the marketing messages bombarded at you. Following are the examples of copywriting using different means:

Brochures

TV Ads

Radio Ads

Magazine Ads

Social media Ads

Landing Page

and on and on.

What exactly does a copywriter do?

A copywriter produces content that is engaging and persuasive at the same time. He is the master of playing with words to influence the buyer at a deep level. A copywriter understands the buyer’s psychology more than the buyer himself.

A person with a knack in writing and psychology can become a good copywriter. If he is interested in marketing field, this can prove to be a deadly combination.

As a copywriter your responsibility is to write marketing copy for brochures, catalogues, landing pages, product pages, even emails and social media posts.

What is copywriter salary?

The average salary of a copywriter in USA is around $60,000. While in Pakistan, it is around 1 lac rupee. It is a lucrative career and can provide sufficient career growth.

How much does a copywriter earn per month?

According to Ziprecruiter, the top earners earn more than $7000 per month. The average hourly rate of a copywriter in USA is 28$ according to latest 2021 stats. There is a huge opportunity for the freelance copywriters all over the world to write for high paying clients.

Is copywriting a good career?

Copywriting is not a popular career option due to its nature. But, it is growing in importance for the businesses who need good marketing and sales content. Common people may not know the perks of copywriting but for businesses, copywriters are a vital component of their revenue generation activities.

Are copywriters in demand?

With the increasing trend of digital marketing and user friendly websites, demand for copywriters has increased. Unlike traditional copywriters, digital know how is a must for succeeding now in 2021 and beyond. So yes, web and SEO copywriters are in high demand. You can have a highly lucrative career if you work as a copywriter.

Do copywriters work from home?

Yes, with the increasing inclination of small businesses and digital marketing agencies towards remote hiring, copywriters have got more opportunities to work from home. However, it is up to you if you want to work as an in-house copywriter or work from home.

Working from home as a copywriter has its own challenges. You need to make sure consistent flow of orders and quality work. Handling clients’ issues and managing invoices is also your responsibility. On the flip side, as an employee you just need to work on your creative flow and writing quality to get your job done.

Where can I practice copywriting?

The best way to practice copywriting is make your own website and write for it. It will be like your digital asset. Another way is to start writing guest posts relevant to your niche. This will boost your credibility as a writer. The 3rd alternative is that you can offer free services to your friends, family and local clients who need copy for their business. This will help you enhance your portfolio and confidence.

Conclusion

Overall, copywriting may not give you a status boost but if your main objective is to monetize your writing hobby, this can be really rewarding experience for you.