How to become a Highly-Paid Digital Marketing Specialist
What is a digital marketing specialist?
A digital marketing specialist is responsible for designing, executing and analyzing a digital marketing campaign to promote a company’s products or services. This role demands proficiency in website planning, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, marketing analytics, and SEO.
Digital marketing specialist skills
Various hard and soft skills are necessary to become an effective digital marketing specialist. Some of the soft skills required for a digital marketing specialist job are as follows;
Communication skills
Problem-solving skills
Sales and persuasion
Strategic planning
Story-telling
Some of the hard skills needed for a digital marketing specialist job are as follows;
SEO
SEM
PPC
SMM
Content marketing
Web analytics
Content creation
Design skills
Digital Marketing Specialist career
Digital Marketing Specialist career is quite challenging due to the changing nature of digital marketing field. If you can embrace change easily, you should adopt this as a career. Otherwise, another career may suit you better.
What does a digital marketing specialist do?
Digital marketing specialists can be generalists with a broad knowledge of all subfields of digital marketing, or they can specialize in one or two fields like SEO, PPC, email marketing, or content marketing.
Digital marketing specialist’s duties include enhancing brand awareness, promoting the company’s products and services and building connections with the customers. Unlike traditional marketing, digital marketers fulfill this duty using digital channels.
Digital marketing specialist jobs
With the Covid pandemic, many businesses started adopting digital marketing as a core marketing channel. With this change, many new vacancies in digital marketing emerged. You can see several roles falling under the digital marketing domain;
- Digital marketing analyst
- Digital marketing specialist
- Digital marketing manager
- SEO expert
- SEO strategist
- SEO analyst
- PPC expert
- Email marketing expert
- Content marketer
- Marketing analytics expert
Etc.
How much does a digital marketing specialist make?
According to Salary.com, the average salary for a digital marketing specialist in the USA is around $58,000, and most salary falls between the $51,000 to $67,000 range. India’s average digital marketing specialist salary is 500,000 inr, and most of the salaries fall between 2.5 lac to 13 lac per year.
Practical steps to become a digital marketing specialist
- Learning digital marketing basics
You will need to get familiar with digital channels like websites, Facebook, Youtube, Instagram, Twitter, etc. Learn how each platform works and its role in overall marketing strategy.
2. Read books and watch Youtube channels
You can learn about digital marketing through books and Youtube channels related to this field. Read more about popular books and Youtube channels in the upcoming part of this article.
3. Enroll in best digital marketing courses
If you want to learn from industry experts who walk their talk, you should enroll in reliable and credible online courses for digital marketing. Some of the platforms you can get beginner, and advanced level digital marketing courses are Udemy, Udacity, Simplilearn, LinkedIn Learning and Coursera.
4. Learn important digital marketing tools
A digital marketing specialist will need to monitor and evaluate digital marketing campaigns, which is impossible without learning the key digital marketing tools. These are the tools you will need to understand completely;
- Google analytics
- Google search console
- Google data studio
- Semrush or Ahref
5. Establish a solid portfolio
Developing a digital marketing portfolio is not an easy task, and you will have to show your processes and outcomes instead of a finished product.
You can start your website or work for local clients to develop your portfolio free of cost. Once your portfolio is created, you can begin pitching clients on freelancing platforms to get good-paying clients.
6. Network with peers, mentors and seniors
LinkedIn is the biggest network for professionals worldwide, and it gives an immense opportunity to connect with peers and colleagues. Besides that, you can have Facebook groups dedicated to digital marketing. Another way is to attend offline conferences held quarterly or annually, which will give you quite exposure.
7. Start your own blog/website
For starting your website, you will need to select a niche, pick a suitable domain name and buy hosting from some reliable hosting company. Then, you will need to choose from the plugins and themes if you are using WordPress (which is recommended). It will set up your website for going live on the internet.
8. Promote it through SEO, PPC and social media
This is the part where actual practice starts. You have your digital asset, your website or blog, and you should promote your website on social media or through email marketing.
9. Do content marketing
In the marketing field, content has gone beyond just written words, including images, audio, and video. If you want to make yourself stand out among the crowd, you should develop content marketing skills.
10. Get digital marketing certification.
The best way to authenticate your skills is by enrolling in some accredited course or exam. While professional certifications offered by AMA and OMCP are expensive for a beginner. You can take a start from the free certification courses provided by Google and Hubspot.
11. Stay updated on the latest digital marketing trends
Google keeps on tweaking its algorithms, and Facebook keeps changing its features for a better user experience. This makes digital marketing a challenging field because it brings new technology and tactics with passing the time. If you love taking on challenges and like to work in a dynamic environment, you should consider staying updated on digital marketing news and trends.
Conclusion;
Digital marketing is a highly lucrative career, but you will need a lot of learning and experience to start earning big bucks with digital marketing. You do not need a formal degree in marketing to break into this field. Remember, digital marketing is a practical field, so getting practical experience by starting your website will prove highly beneficial for your career.
Read in more detail about how to become a Digital Marketing Specialist by clicking on the link below;
https://dollarsgain.com/become-a-highly-paid-digital-marketing-specialist-in-2022/
