Digital marketing course outline –Overview of digital marketing course content

Before thinking to master a skill or field, it is important to know the curriculum which you will cover. Doing a little research beforehand will give you an idea about the exact lessons you will learn. This can save you time because you will be well prepared to take on the endeavor. Keeping in view this need, I have written this article which will cover digital marketing course outline.

Digital marketing course outline

The main and crucial elements of the digital marketing field are as follows:

Social Media Marketing

Paid advertising

Content marketing

Email marketing

Search Engine Optimization

Mobile marketing

Digital Analytics

An overview of online digital marketing courses

Above mentioned elements are the fundamental part of the digital marketing sphere. However, more details go into the digital marketing field. You can find online comprehensive digital marketing courses which teach from beginner to advance level.

For beginners, the digital marketing full courses on Udemy are a good option. Udemy courses are self-paced and created by the actual industry practitioners. Udemy digital marketing courses are affordable if you buy them during the sale period. Udemy platform run sale campaigns after short intervals within a quarter of the year.

Another alternative to the Udemy which is even more credible and higher in quality is Reliablesoft. Its digital marketing course is least expensive as compared to other expensive digital marketing training institutes. But it provides quality education and is affordable if you are willing to invest a little in your professional learning.

If you are currently working as an SEO specialist or paid advertising specialist and want to brush up on your digital marketing skills, enrolling in the Digital Marketing nano degree by Udacity is a good choice.

If you are working as a freelancer and want to become a full-time digital marketing specialist, you should enroll in the Digital Marketing Specialist certification program by Simplilearn.

Now, we’ll dig deeper into the digital marketing course content by Udacity, DMI, Simplilearn, and DigitalMarketer.

Digital marketing course eligibility

There is no pre-requisite to start learning digital marketing courses except a good grasp of the English language and internet browsing skills. No high-level studies or formal degree is essential to dive into this field. You can enroll in the best digital marketing courses online. Learn the basics, create your own blog and start experimenting on it. The plus point of the digital marketing field is that it is practical in nature. Formal theoretical education is of less value in this regard.

Digital marketing course content — Udacity, DMI, Simplilearn,

The digital marketing programs by Udacity, DMI, and Simplilearn are equivalent to corporate digital marketing training. These instructors are at the head position of tech giants like Google, Facebook, Hubspot, and LinkedIn. If you aspire to get corporate-level training in digital marketing, I highly recommend choosing the programs by these prestigious online learning platforms.

Udacity

Udacity is a for-profit distance learning organization located in the USA. It provides Massive Online Open Courses popularly known as, ”nanodegree”. Udacity provides distance learning opportunities in the latest technologies. Its MOOCs range from complex topics like digital marketing, product management, to artificial intelligence, autonomous systems, data science, and cloud computing.

Digital marketing course outline of Udacity’s Nano Degree

Marketing fundamentals

Content strategy

Organic Social media marketing

Paid Social media marketing

SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

Display advertising

Email marketing

Google Analytics

Simplilearn

Simplilearn is the world’s number 1 platform for imparting distance education in digital skills. It has more than 2000 qualified instructors and over 400 courses in various fields like project management, data science, artificial intelligence, and digital marketing.

Simplilearn provided two programs in digital marketing, one for associate level and the other one for specialist level. However, after partnering with one of the prestigious universities of the USA, Purdue University, it has launched a post-graduate program in digital marketing. However, we’ll discuss the course outline of the digital marketing specialist program.

Digital marketing course outline of Simplilearn’s Digital Marketing Specialist program

1st course consists of

• SEO
• Content marketing
• PPC
• Digital analytics

2nd course includes:

• Social media marketing
• Mobile marketing
• Digital strategy

3rd-course covers:

Web analytics at advanced level

4th course involves:

Advance level SEO

5th course includes:

Advance level PPC

6th-course covers:

Advance social media marketing

7th course includes:

It includes a case studies on Harvard Business Publishing which will help students consolidate their knowledge of digital marketing.

DMI (Digital Marketing Institute)

Digital Marketing Institute is a global standard when it comes to digital marketing training. DMI has a partnership with leading tech giants like LinkedIn, Google, Facebook, only to name a few. It has an active connection with the thought leaders and executive-level personnel. These industry practitioners and professionals contribute exclusive content and research to the DMI. Professionals from more than 27 industry giants work with the DMI team to create effective and well-researched content keeping in view the best industry practices.

Digital marketing course outline of DMI’s Professional digital marketing program

Digital Marketing Institute provides dozens of professional certification programs along with short courses targeted at specific skills development. Its signature program digital marketing professional is a comprehensive program that covers the essential elements of digital marketing.

The DMI digital marketing course outline includes:

• Introduction to the digital marketing field
• Content marketing
• Social Media Marketing
• Search Engine Optimization
• Paid Search (PPC)
• Youtube and Display advertising
• Email marketing
• Website optimization
• Google analytics
• Digital marketing strategy

DMI successfully solved the training issue of tech enterprises IBM and Vodafone. It helped these organizations in the development of training curriculum and certifications tailored to the needs of their employees.