19 Crucial Blogging Mistakes to Avoid as a Blogger in 2022
The top internet marketer, Neil Patel, advises that blogging should be one’s top priority for a successful content marketing campaign. It drives leads and helps convert them with ease.
More than 50% of businesses lack a proper content marketing strategy. They lack a plan to scale their blog and bring in more qualified leads.
Every day, thousands of blogs are uploaded and updated. Without a clear-cut plan, you cannot stand out among the crowd.
More competition has made it difficult to bring in quality leads as well.
You understand that blogging is an integral part of every successful marketing campaign. Have you started working on your blog yet?
Here are mistakes every blogger make which causes loss of traffic and revenue:
Writing only what interests you
When you start blogging, you start getting public attention. Just like other creative fields like acting, painting, and music, you should take care of what your audience likes. You cannot write only the topics which you like or you think are important for your audience.
It is an absolute no-brainer that you should write the content which your target audience wants to consume.
You don’t understand your audience
Understanding your audience is the key element in your blog’s success. Your content is less likely to convert if you don’t research your audience.
You should know the main demographics of your audience like age, gender, location, language, and nationality. Apart from knowing the static facts, you should also know the psychographics of your audience. Such as their interests, hobbies, and behavior.
This will give you powerful insights and help you craft compelling content for your audience.
Not selecting a niche or choosing the wrong niche
Driving without any plan and direction will not lead you anywhere. In fact, the chances of running out of fuel or bumping your car exceeds. Before actually starting writing, it is important that you choose a niche in which you have expertise. Carefully take into account your knowledge, expertise, and passion to come up with the niche suited for you.
If you choose the wrong niche that doesn’t align with your skills and income goals, you will end up exhausted. So choosing the right niche is the most important decision you will take in your blogging journey.
Inconsistent writing routine
Writing and publishing content now and then doesn’t benefit at all. Like any other pursuit, you will need to be regular and punctual in your writing. Search Engines and other writing platforms like Medium, LinkedIn, and Quora appreciate regular content and promote it internally through their platform.
Consistency will serve you in a long way. One of the ranking factors in Google is the regular updating of the content.
Writing informal style
Your style of writing should not be too stiff or formal. Remember that you are writing content for an average person who is most likely not a Ph.D. holder. Your writing should be clear, concise, engaging, and conversational. It will spark interest in readers and bring you more session time on your blog.
Writing on broader topics
Instead of starting writing on a broader niche, it is highly appreciable that you write on a specific niche. Narrow down your content strategy and focus on a few key topics. This will target the right audience and give you more conversion on your blog.
Writing without an outline
Writing randomly creates a loose content piece. You should create an outline of the topics and subtopics you want to cover in the blog. Without choosing an outline may diverge you from the main point.
Coming up with an outline brings more clarity and conciseness to your content. You speak to the point without beating around the bush. It will save your time and energy.
Less research than needed
It is absolutely essential to research before writing on a given topic. A content piece having sufficient facts, examples, and illustrations, tends to get more traction. Audiences of any niche love to read in-depth content.
Not following SEO practices
In this era of Google, if your blog is not ranking on Google, people won’t find you. To get traffic, your blog should rank on Google. For that, you need to SEO optimize your blog. Doing the On-page SEO correctly will enhance the chances of your blog’s ranking immensely.
Not doing social media promotion
Your content gets traction if you share it on social media just after publishing it on Google. If a content piece gets liked and shared on social media, it sends Google the signals that people are interested in it and finds it helpful. This way Google may rank your blog higher in the search results.
Not building a list
A huge mistake that newbie bloggers make is that they don’t build an email list of their target audience. An email list is an audience that you own. Contrary to the paid and earned media which is expensive and time-taking, your own media is the one that gives you more return on investment than the aforementioned methods.
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Not measuring your progress
The latest analytical tools give us an edge to know why our online efforts are working and why not. You should take advantage of the technology and measure the analytics of your blog. This will give you an idea of whether you are on the right track. The analytics will tell you about the traffic channels bringing you traffic, audience demographics, and much more information.
Quantity over quality
Quality is indeed an important factor when it comes to blogging. Instead of producing 30 short and low-quality posts a month, you should focus on producing 3 long-form content pieces. The success story of Brian Dean and Adam Enfroy shows the same rule in practice.
Brian succeeded in ranking his blog by writing 40 long-form but quality articles. The same is the case with Adam Enfroy who earned more than $800,000 in a year writing only 82 posts.
Creating boring content
Creating content that is difficult to read and quite formal will not give you big session time. You will need to write engaging, crisp, and conversational content for your audience to consume the content happily. Remember that more session time is one of the 200 ranking factors which Google has in place for ranking.
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Neglecting to monetize your blog
Writing for the sake of passion will soon exhaust you completely. If you have the writing ability, why not monetize your skills. As a blogger, you should know all the possible monetization strategies. 2 of the most commonly used monetization strategies are AdSense and affiliate marketing.
Not linking with other websites
If you are producing quality content but not linking with other websites, it is the time you start linking to them. Linking with other websites helps with respect to SEO. Furthermore, you should try that the other sites also link with your blog. This will give your blog an SEO boost which may increase its ranking over time.
READ Best Blogging Tools to use in 2022
Not using credible CMS
You may have heard of Wix and Squarespace offering free plans. They may sound enticing to hear but the truth is these plans come with a lot of limitations and restrictions. Nowadays, getting a website up and running is more affordable than ever before.
You can start a blog and make money from it using the world’s famous content management system WordPress. It powers up more than 30% of the websites globally.
Buy a domain and hosting for your blog. To avail 60% discount on Bluehost, click here.
Choosing the wrong WordPress theme
If you choose the wrong WordPress theme, it causes a lot of stress. Choose the theme which you can customize. The theme shouldn’t load slow and contain unnecessary features. It should be compliant with respect to SEO so that it helps rank your blog on the Google search results.
No plan to capture leads
A big mistake bloggers make is not capturing leads. Many bloggers publish posts in the air and expect them to bring traffic and convert on their own. You should be actively capturing leads by putting contact forms or pop-up forms on every blog post. This will build your email list which you can leverage by your will.
To READ in Detail about these Blogging Mistakes, click below:
https://dollarsgain.com/19-crucial-mistakes-to-avoid-as-a-blogger-in-2022/
Final thoughts:
If you are starting your blogging journey, I highly recommend you avoid all the afore-mentioned blogging mistakes. It will fast-forward the growth of your blog and you will find visitors pouring in like rain water. Avoid these mistakes and take your blog to new heights by consistent hard work.
